UK-based
Divine Chocolate Limited has for the second year running recorded a decline in
turnover.
The
company recorded a 9.28% drop in turnover for the 2011/2012 financial year –
posting £7.53m, compared to £8.2m recorded in the previous year.
The
figures have dropped from £10.4m recorded in 2010, representing a cumulative
27.6% decline in total revenue for the past two years. The closure of partner shops
in the UK has been attributed to sales decline.
However,
Managing Director of Divine, Sophi Tranchell, says the company made a profit of
£45,000, though shareholders will not receive dividend due to a slight drop in
turnover.
“I
am glad to say we think we have reversed that trend this year, we are seeing a
small increase in turnover and a much better margin”, she told the 19th
Annual Delegates Conference of Kuapa Kokoo in Kumasi.
Divine
has a five year commercial strategy which focuses on building the brands to their
full commercial potential.
Sales
in the USA also increased to $4.6 million but yet to break even in that market.
Sophi
is confident a commercial team instituted will see to the significant growth of
the US business.
Ghana’s
Kuapa Kokoo Farmers Union owns 45 percent shares of Divine Chocolate. All
chocolate products products are made from cocoa from Kuapa, the biggest cocoa
farmers’ organization in the Fairtrade system.
The
farmers’ co-operative delivers more than five percent of Ghana’s cocoa and
approximately one percent of the world’s cocoa.
Divine
supports Kuapa Kokoo farmers in development programmes, including supply of
farm inputs, construction of community amenities such as schools and community
water projects as well as providing income generation venture support schemes.
Story by Kofi Adu Domfeh
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