Trade and Industry Ministry endorses beauty pageant to drive goods made in Ghana

There have several attempts to encourage Ghanaians to patronize locally produced goods and services.

The drive has however yet to achieve maximum impact to sustain and grow local businesses as well as create employment.

The Ministry of Trade and Industry is now supporting A2Z Firm Movement to hold a beauty pageant with the intent of intensifying the campaign for Ghanaians to use what is locally produced.

Ten contestants are vying for the ‘Miss Buy Ghana’ 2013 holding at the Kwame Nkrumah University of Science and Technology (KNUST) from 21-23 November, 2013.

Director of Domestic Trade at the Ministry, Kwadwo Ntim Atuahene describes the event as “a radical approach and strategy towards the promotion of made in Ghana goods.

“Miss Buy Ghana is an event to select one or three ladies who will be the Ambassadors for one year for the promotion of Made-in-Ghana goods and services; these ladies will traverse the country to sell the idea and encourage people to buy made in Ghana,” he stated.

The event includes a three-day exhibition for made in Ghana products.

“We need to assist our industries to grow and one way of assisting them is to create demand for their products and services; that is we the indigenes, Ghanaians, should patronize their products before thinking of people from outside,” said Mr. Atuahene.

Story by Kofi Adu Domfeh