Ghanaian businesses and institutions have an
opportunity to conduct market surveys, SMS push and pull and voice message
services in any language all using mobile phone
The new software platform, dubbed ‘PROMOBILE’, has been launched by Promustard Solutions Ghana, a local enterprise software
solutions provider, targeting business entities, NGOs, government and research
organizations.
“We believe great consumer insights can inspire
powerful product ideas, and ultimately winning concepts and successful
innovations. These help
clients to transform insights into their competitive advantage”, says General
Manager, Emmanuel Addae.
The
platform can also be used to undertake marketing research, client feedback and
other related surveys.
Managing
Partner, Daniel Antwi, is confident the product can change business dynamics in
the country.
“With a
mobile handset, businesses and organizations of all kinds can now send text or recorded
voice messages in any languages to their clients”, he explained. “Organizations
who require feedback from their clients can also use the platform. This is
where questions are sent in any language to clients on their mobile phones for
them to respond. Afterwards, we retrieve all the data response and plot them into
a chart. This is a great tool for businesses to get first hand and immediate
response for their customers”.
Promustard Solutions is local partner of Business
Automation Ltd in Bangladesh and Everest IT Services Pvt. Ltd in India. The firm
develops top of the line quality software solutions and services to manufacturing,
banks, telecommunications, individuals and all corporate institutions.
Story
by Kofi Adu Domfeh
1 comment:
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