The
new cross-ecosystem partnership is designed to provide a range of mHealth
services to women and children, with a particular focus on nutrition.
Initial
launch partners for the initiative include Gemalto, Hello Doctor, Lifesaver,
Mobenzi, Mobilium, MTN, Omega Diagnostics and Samsung.
This
programme could have far-reaching impact. According to GSMA Intelligence, there
is a total annual, addressable market of 15.5 million pregnant women and
mothers with children under five years of age.
“This new mobile
ecosystem partnership, developed by the GSMA, is committed to connecting the
mobile and health industries to develop commercially sustainable mHealth
services that meet public health needs,” said Tom Phillips, Chief Regulatory
Officer, GSMA. “The companies in this
partnership are working to deliver the objectives of the United Nations Every
Women Every Child Global Strategy, as well as the Global Nutrition for Growth
Compact, in the areas of nutrition and maternal and child health. We call on
mobile ecosystem players, health providers, governments, NGOs, civil society
and others to work with us to launch life-saving mobile health services.”
The partners will
jointly launch services in seven countries - Côte d’Ivoire, Ghana, Nigeria,
Rwanda, South Africa, Uganda and Zambia - from September 2014.
Phase two, which commences in
2015, will incorporate additional partners and services and will address four
more countries: Kenya, Malawi, Mozambique and Tanzania.
Collectively, the partnership
will reduce barriers to handset ownership and connectivity for consumers and
health workers by committing to offer discounted Samsung handsets and tablets
to consumers and health workers across Africa; Provide access to the
Samsung ecosystem (e.g. music, video and other value-added services) to be used
as an incentive to drive health usage; Pre-embed a Smart Health application
that provides a range of professional applications, information and services on
80 million Samsung handsets; and leverage existing and new MTN SIMs to allow
free access to health content, health registration and data collection via the
Smart Health application.
It will also provide simplified access to MTN mobile money, advertising
and billing capabilities; and make innovative
diagnostics like the Omega Diagnostics Visitect HIV CD4 point of care solution
more affordable and accessible via mobile integration.
Through these commitments, the partners aim to simplify the
relationships between mobile and health stakeholders, while maximising the
ubiquitous nature of mobile technology and its capabilities for health
providers and, ultimately, for patients. Health content, patient registration,
data collection and critical diagnostics will increase the access to health
care for vulnerable women and children across Africa, while providing the
delivery mechanism for mHealth services that are commercially sustainable and
scalable.
“This partnership heralds a new era in the delivery of health care in
Sub-Saharan Africa, where currently access to even the most basic of health
services remains the worst in the world. MTN is therefore proud to be part of
this collaborative effort, which will deliver solutions that harnesses the
expertise of some of the leading companies in the world, to improve access to
health care for many of our customers across the seven launch countries,” said
MTN Group Chief Commercial Officer, Pieter Verkade.
“Current lab based static diagnostics tools are unable to meet growing
patients’ needs as countries step up their HIV treatment programs in
conjunction with the decentralisation of CD4 testing. Multi-layer
partnerships for mHealth smartphone applications are poised to become an
essential foundation in the bridge to augment the continuum of care to the
neediest patients, whilst also providing management information and real time
surveillance data,” said Andrew Shepherd, Founder and Managing Director, Omega
Diagnostics Ltd.
“Healthcare in
Africa has benefited greatly from advancements in mobile technology.
Simultaneously, the healthcare industry is moving towards a delivery model that
is more patient-centered, value-based and accessible in even remote
environments. In this regard, Samsung is perfectly positioned to add value to
this digital evolution in healthcare, as our devices are both at the cutting
edge of innovation and available widely across the continent. These
capabilities provide the much needed healthcare support in Africa, ensuring
that we are aligned with the Millennium Development Goals as set by the United
Nations,” said Thabiet Allie, Head of Content and Services at Samsung
Electronics Africa.
The GSMA represents
the interests of mobile operators worldwide. Spanning more than 220
countries, the GSMA unites nearly 800 of the world’s mobile operators with more
than 250 companies in the broader mobile ecosystem, including handset makers,
software companies, equipment providers and Internet companies, as well as
organisations in industry sectors such as financial services, healthcare,
media, transport and utilities.