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Monday, October 7, 2013

Dutch media celebrates Ghana’s model car

The Dutch media has endorsed the first in a series of events in Holland to celebrate the prototype vehicle designed and manufactured by a team of artisans of Suame Magazine in Kumasi.

The exhibition of the ‘SMATI Turtle 1’ at Paradiso, the national centre for pop music, theater, journalism and debate, was to offer a major national platform to generate interest in the model vehicle among the Dutch public and businesses.

Dutch partners to the project, Aarschapp Foundation, indicates that the Paradiso Festival was a huge success as majority of Dutch media organizations gathered at the centre to formally unveil the vehicle for public viewing.

A leader of the Foundation, Melles Smets, said the  general impression by the media and  the Dutch public about the SMATI Turtle emanates from the fact that “the idea of bringing dead vehicular parts back to life in a captivating design measured against the African rugged terrain, the agrarian economic demands and security, and built using bare hands within a period of two months, without any sophisticated vehicular manufacturing equipment is a stunning height of engineering creativity, compared with the creative European technological heights that gave birth to the current automobile brands”.
 
The Festival was organized following the interest shown by the Dutch Government in the project to court international investment interest for intervention in Suame Magazine, which the Dutch media describes as “an oasis of technological creativity whose development could set the stage for Africa’s industrialization”.

In addition to radio broadcast and articles in major newspapers in the Netherlands, the Dutch partners to the project were hosted in a LIVE broadcast show on Dutch National TV station, with a one million audience reach.

Newspapers in Belgium have also carried reports on the SMATI Turtle 1, whilst Denmark and German media are set to carry the news on the car.

The SMATI Turtle 1 is built from metal scraps under the Suame Magazine Automatics Technical Institute (SMATI), a model technical institutional establishment unit under the Suame Magazine Industrial Development Organization (SMIDO).

The car was shipped to Holland in April, 2013 for international exhibition and promotion to attract investors for large scale commercial production to serve the African market.

It was successfully tested in Rotterdam, Holland under the auspices of the Dutch Government, though Inspectors’ report identified 40 areas for further design and engineering improvements for the SMATI Turtle to go through the next stage of testing. 

According to the Consultant to SMIDO, Nyaaba-Aweeba Azongo, the Festival is to promote Suame Magazine and SMATI Turtle as a “Twin-Brand of African technological ingenuity, and an emerging African brand in the global technological industry.”

There seems to be a huge enthusiasm by the West in this African evolving automobile vehicular model. But the Ghanaian government and the general public are yet to celebrate the model car as a local ingenuity worth celebrating.

Mr. Azongo explained the Europeans are impressed with the creative engineering potential the model car symbolizes and not the mere state of the vehicle. “They are stunned by the concept behind the model and the future prospects of the brand, and not its immediate outlook”, he opined.

The climax of the SMATI Turtle exhibition would be staged at the biggest car-fair in the Netherlands called the Auto-Salon, where all the big automobile brands present their concept vehicles for future production. The stand for this exhibition attracts a fee of 20,000 euro.

Mr. Albert Cophie, Executive Secretary of SMIDO and leader of the engineering team that designed and built the vehicle would be in Holland to present the vehicle at the Auto-salon centre.

The doors of the SMATI Turtle can be opened from all the four corners of the vehicle and purposefully built for farming and police patrol purposes.

Story by Kofi Adu Domfeh

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