GTBank strategizes to boost its retail business in Kumasi

Guarantee Trust Bank Ghana would be opening four additional branches in Kumasi in the course of 2014, five years after venturing the local market.

The bank has over the period run on a single regional branch and expects the expansion to ease customers’ access to products and services.

Two of the networks would be located in the central business district of Adum, whilst the other two will be at Alabar and Suame.

Henry Obimpeh, Branch Head of GTBank in Kumasi, describes the five years of the bank’s operation in the Ashanti region as good and impressive.

He tells Luv Biz the expansion drive is a result of growth in business and change in operational strategy.

“Initially we were doing commercial banking purely but now we realize that the retail market is also booming and for that matter we need to take advantage of that and serve our retail customers,” he said.

 

The first two branches should be up by this first quarter of the year.

According to Mr. Obimpeh, the Bank will leverage on its electronic-based products to satisfy customer needs in 2014.

He noted that other products, like the ‘Senior Account’ for pensioners are being introduced to drive the business.

Story by Kofi Adu Domfeh